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Media Communication


     Media communication is the single most medium of expression today , between people and events. Media mirrors our life. Media has thus acquired a potent power. People even label it as the Fourth Estate.
The advent of Advanced Technology has produced a variety of Print and Audio-Visual forms. This has lead to an information explosion. In the global world in fact, Media plays a vital role, in the dissemination of truth.

        This has created an urgent need for Trained Reporters and Media Personnel. To meet the growing demand, a condensed one-yr and a detailed two-yr programme have been designed.

         This is the ideal career for you, if you enjoy being innovative, mobile and practical. An extrovert Student does great on location. An introvert girl is ideal for groundwork or to be behind the lens. Those who enjoy writing, excel in Journalism. We hence attempt to train you, in all aspects of the Profession. We are proud to
mention that the Department has numerous visits and lectures by famous and prominent members from the field.


Mrs. Raj Maira
Head of the Department
Media Communication

Job Opportunities:
1. Reporters
2. Article-feature writer
3. Editor
4. Freelance writer.
5. Programme Presenter
6. Anchor
7. Newsreader / Radio / T.V.
8. Camera Technician
9. Programme Producer
10. Programme Director
11. Editor / Video editing
12. Photographer
13. Script writer
14. Media Critic
15. Media Consultant


Print Media and Reporting Print Media Print Journalism
Television Techniques Television Formats Television Production
Script Writing : T.V Script Writing : Radio Script Writing Specialized Programming
Sound Broadcast Radio Broadcast/Radio Programmes Video Techniques.
Photography Camera Techniques Video Editing
Videography Media Reporting Programming and Documentary Production
Documentary Production.   Advertising and Public Relations

Subject Details

PRINT MEDIA AND REPORTING: This subject teaches Print Studies with a Media Orientation. The role of Newspapers is explained. Reporting deals with collection and presentation of Events.

PRINT MEDIA: The basics of Print Media are taught. Exercises are given on writing of News, Article Features, and Editorial Reviews. .

PRINT JOURNALISM: Students learn to plan and prepare a Publication. They focus upon a specific theme.

T.V. TECHNIQUES : The subject packages the gamut of TV. The characteristics, grammar and techniques of Programme Production. It includes presentation, interviewing and programming.
T.V. FORMATS : Students learn the basics of Format Techniques. They are introduced to the essentials needed for Drama, Music, Dance Programmes etc. .

TV PRODUCTION : The broadcast processes, transmission planning and control are taught. Emphasis is upon live Programme Production .

SOUND BROADCAST: This subject explains the effectiveness of sound for Mass Communication. It includes News Broadcast, Talks Shows etc. The Students are required to do audio recording for some of them. .

RADIO BROADCAST: Principles, equipment for production and radio bulletin formats are taught. Practical Exercises in Audio Recording and Voice Training are given.

PHOTOGRAPHY: The subject includes parts and processes of the field of lens.

CAMERA TECHNIQUES: Student learn about Camera Equipment and how to use it. Print Production or Film Development is also taught.

VIDEOGRAPHY : Students learn to handle a Video Camera. They learn about parts, functions, angles, movements, lens types and other traits.

VIDEO TECHNIQUES : We teach techniques to enable a Student to do a high class production. These include Light Positions and Set Design details. .

VIDEO EDITING: Each Student edits a Documentary prepared by her. They learn to add narration, voice over, music, captions to their visuals, for effective presentation.

SCRIPT WRITING- TV: We have to teach all the elements of the visual medium i.e words, music and sound effects.

SCRIPT WRITING- RADIO: Students are taught how to think in terms of words. Words are used to create picture in the mind of the listened. A sound grounding is given in the intricate aspects.

SCRIPT WRITING - SPECIALISED PROGRAMMES: Script writing for T.V is a specialised activity. Teaching is thus done with focus.

DOCUMENTARY PRODUCTION: Students learn to make a Documentary on a certain theme. This is their final and most exciting submission.

PROGRAMMING & DOCUMENTARY PRODUCTION: Students decide on a Theme, conduct Research & Survey, collect/compile Information, write a script and finally produce a T.V Programme & a Documentary. .

MEDIA REPORTING : Practical Exercises on Media Reporting are given to the Students.

ADVERTISING & PUBLIC RELATION:Practical exposure in planning, creativity and the effective uses of P.R. tools are given. Stress is upon real- life case studies.