POLYTECHNIC FOR WOMEN
Advertising, P.R. & Business Studies
Advertising plays a prime role in promotion
of Products. Modern Business would almost be paralysed and ‘shut
shop’ without Advertising. It is the friendly ledge where exchange
between buyer and seller becomes possible.
Our course shall prepare you for exciting Jobs in Advertising Agencies, Marketing Firms, PR Offices, Customer Care Divisional Offices and of course as Brand Managers.
|Advertising Theory, Organization & Marketing||Advent of Advertising||Marketing Management|
|Advertising Management||Advertising Planning||Research Management|
|Public Relation||Communication Techniques||Public Relations|
|Media||Media Planning & implementation||Media|
|Creative Platform & Graphic Design||Copy Writing & Design||Business Studies|
|Economics & Business Correspondence||Commercial Economics||Business communication|
|Business Studies||Corel Draw||Photoshop & M.S.Office|
|Corel Draw & Photoshop||-||-|
ADVERTISING THEORY, ORGANISATION & MARKETING : A non-personal communication of Information. Important aspects of consumer Behaviour and Human Psychology are discussed.
ADVERTISING MANAGEMENT: Advertising must be coordinated with marketing & promotional activities to maximize returns. This subject coordinates various phases of the planning.
PUBLIC RELATIONS: This subject deals with the role of PR in modern management. Its effectiveness as an image enhancer and an aid to marketing of an organization.
MEDIA: Media is a vehicle of communication. It involves studying the practices and operative components.
CREATIVE PLATFORM & GRAPHIC DESIGN: Every type of advertising has a creative platform. It has to be tailor-made to do the job. Creative inputs are taught to establish and stimulate impulse buying.
ECONOMICS AND BUSINESS CORRESPONDENCE: The Students are imparted knowledge on aspects of Banking, Contract Acts and Finance.
BUSINESS STUDIES: This links five disciplines viz: Management Techniques, Economics, Law, Government and Commerce. It is a dynamic subject, reflecting on modern business practices.
ADVENT OF ADVERTISING: This Subject focuses on consumer behavior. Consumer psychology needs to be interpreted in advertising terms, to get the best results.
ADVERTISING PLANNING: Good planning leads to better efficiency and effectiveness. This subject is taught in a detailed manner.
COMMUNICATION TECHNIQUES: This Subject discusses the principles and
practices of Business Communication. The subject covers major aspects of verbal
and non-verbal Communication.
MEDIA PLANNING & IMPLEMENTATION:
The essential steps in advertising planning are taught. These include objectives, strategies and tactics to serve the campaign.
ADVERTISING COPY WRITING & DESIGN:
Effective Writing creates awareness in the minds of the prospective Target Audience. It involves creating a message that will strike a cord, in the minds of the readers.
COMMERCIAL ECONOMICS: This covers areas such as Banking , Contracts, Shares and Debentures. The Students are made to understand the present Economic scenario of the country.
MARKETING MANAGEMENT: The usefulness of Advertising with the historical, social and economic perspectives in mind, are examined.
RESEARCH MANAGEMENT: This deal with the basic steps in Research Procedure; the various techniques and methods of getting a response from a Sample Survey and Evaluation Techniques.
BUSINESS COMMUNICATION: Letters are the most important means of written communication, for any organization. The students therefore are taught to learn Letter Writing Skills.